Tag Archives: Measuring

Organic Social Media KPIs Worth Measuring

While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts. Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. ... Read More »