Author Archives: Loknath Das

Organic Social Media KPIs Worth Measuring

While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts. Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. ... Read More »

Blogging Vs. Social Media: Where Should Your Content Go

Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that ... Read More »

OnePlus Nord 2 is now receiving the stable update to Android 12

We’re used to seeing newer smartphones receiving big Android updates before their predecessors, but OnePlus went an entirely different way with the Nord line. The original Nord got its Android 12 update about a couple of weeks ago, while its successor, the Nord 2, is only starting to receive it now, after having gone through a couple of Open Betas. The first one of those was ... Read More »

Buick unveils sleek new Wildcat car concept to shake off stodgy image and reinvent the brand for EVs

Buick Wildcat concept Buick DETROIT — General Motors on Wednesday unveiled the Buick Wildcat, a new concept car designed to signal a revolutionary change for the brand, as it moves to offer only electric vehicles in North America by the end of this decade. The car reflects the future design and technological directions of the 119-year-old brand, including a significantly redesigned logo ... Read More »

Franklin Templeton CEO Jenny Johnson says active management pays off during extreme volatility

With $1.5 trillion in assets, Franklin Templeton is among America’s top 10 asset managers, and growing. Over the last few years, the firm has acquired asset manager Legg Mason, custom index provider O’Shaughnessy Asset Management, and secondary private equity investor Lexington Partners, among others. President and CEO Jenny Johnson says it doesn’t end there. She’s focused on bolt-on acquisitions in technology and ... Read More »

Airtel Ads Launched, Offers Brand Engagement Services Targeted at Telco’s Subscribers

Airtel Ads has been launched as the telco entered the Indian ad tech space with a brand engagement service targeted at its subscribers. Airtel looks to allow brands of all sizes to curate campaigns aimed at its pool of 320 million customers. Airtel Ads will be consent-based, that means that Airtel subscribers will have the option to opt in to ... Read More »

[x]cube LABS & Grand Farm to Launch a Report on Agritech 2021

We are happy to share that [x]cube LABS has created an in-depth report for agribusinesses and related stakeholders, aimed at providing value-driven insights and recommendations. This report, to be released soon, is a one-of-its-kind collaboration with multiple experts in the industry. Upon release, It will serve as a valuable resource for stakeholders who are starting their agritech journey by providing ... Read More »

Twitter’s Parag Agrawal after firing top execs: ‘Expect more change for the better’

Twitter CEO Parag Agrawal has a put out a series of tweets explaining why he chose to fire two top executives at the company, stating that he would not avoid making difficult discussions about the company just because the social network was being acquired by Elon Musk. Agrawal fired Kayvon Beykpour, who was head of Twitter Product and Bruce Falck, lead ... Read More »

The Role of Google, Facebook, and Yelp Reviews in the Era of Healthcare Consumerism

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location. That’s why a solid strategy for ... Read More »

How Having a Purpose Can Lead to Better Health

Does your life have meaning? Does it have purpose? If you answered yes, here’s some good news: Studies show that having a purpose can lead to better health outcomes. That’s the bottom line, but from there it gets a little murky. Let’s start with how we define what gives us meaning or purpose in life. FAMILY AND TIME WITH FAMILY ... Read More »