Social Media

Organic Social Media KPIs Worth Measuring

While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts. Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. ... Read More »

Blogging Vs. Social Media: Where Should Your Content Go

Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that ... Read More »

Meta Launches Improved 3D Avatars, Expands Avatar Use to Instagram

The metaverse is coming – not now, and not for some time yet, but it is evolving, and as per the name, Meta is keen to take ownership of that next stage, and ensure that it remains relevant in the future iteration of the web as we know it. And this is another step in that direction – today, Meta ... Read More »

BLOGGING VS SOCIAL MEDIA: WHAT’S THE DIFFERENCE AND WHY BLOGGING IS BENEFICIAL

So what is the difference between a blog and a social media post? blogging vs social media posting is something that is often questioned in the world of content marketing. Blogs and social media posts are not the same. Blogs focus on long-form content while social media is more of a short, concise way to connect with your audience. This blog post will detail ... Read More »

9 Effective Ways to Promote Your Blog on Social Media

Do you spend precious time writing killer, quality content for your blog? Do you reap all the benefits from your content marketing? If not, you may not be marketing your content effectively! Unlike business websites, it does not make much sense to promote your blog through paid ads. But what other options are there? SEO and social media marketing, of ... Read More »

How to Write a Blog Post that Gets Social Media Fame

We all admire those people who can turn any social media status update into something that goes viral. If you ever tried getting so many likes, comments and shares, you know it’s not easy. It seems like these social media users have magnetic personalities, and their well-maintained reputation allows them to get silly without being worried about losing any fans. ... Read More »

Social Media Content

Social Media Content: Short Summary Social media content is content which is created by individuals or companies for social networks such as Facebook, Instagram or Twitter. These platforms are of particular interest to companies because they allow a much more direct interaction with users than classic marketing measures. However, in order to realize their full effect, any content initiatives employed ... Read More »

The Psychology of Social Media

In today’s cultural and technological climate, everyone uses some sort of social media. According to a monumental 2018 Pew Research Center study, 88% of respondents between the ages of 18 to 29 reported using some kind of social media. Seventy-eight percent of 30- to 49-year-olds said the same. The number of reported users dips for the next age group but not as ... Read More »

CBSE Issues Advisory Against Fake Information on Social Media Platforms

CBSE has taken cognizance of the rising number fake news being circulated on social media platforms, and has advised students to avoid sharing the same The Central Board of Secondary Education (CBSE) has issued a new advisory regarding the fake news and frivolous information on social media platforms like Facebook, Youtube, and Twitter, as well as some news platforms. CBSE ... Read More »

Facebook Says Not Moderating Content Based on ‘Inaccurate’ Information

Facebook has dismissed media reports claiming that thousands of its content moderators rely on inaccurate and disorganised information to determine what content to allow or remove from its platform. Reacting to a report in The New York Times that accused Facebook of being “ad hoc”, “disorganised”, “secretive”, and doing things “on the cheap”, the social media network on Saturday said ... Read More »