Tag Archives: ads

Airtel Ads Launched, Offers Brand Engagement Services Targeted at Telco’s Subscribers

Airtel Ads has been launched as the telco entered the Indian ad tech space with a brand engagement service targeted at its subscribers. Airtel looks to allow brands of all sizes to curate campaigns aimed at its pool of 320 million customers. Airtel Ads will be consent-based, that means that Airtel subscribers will have the option to opt in to ... Read More »

Google to Stop Scanning Gmail for Creating Targeted Ads

HIGHLIGHTS Google said it would stop scanning contents of Gmail users’ inboxes Users will still see personalised ads, but would be based on other data Privacy activists have long complained on the scanning of emails Google said Friday it would stop scanning the contents of Gmail users’ inboxes for ad targeting, moving to end a practice that has fueled privacy ... Read More »

Apple bets on cuteness with the new Portrait mode ads

Apple launched two new 15-second video ads on YouTube and we expect to see them soon on TV. They focus on the Portrait mode in the iPhone 7 Plus. The main protagonists in the two videos are a dog and a little boy. The spots compare normal photo with Portrait photo and go for some cheeky wordplay as a punchline ... Read More »

Ad blockers circumvent Facebook’s unblockable ads

Let the whack-a-mole game begin. A mere two days after Facebook blocked ad blocking software, the ad blockers have managed to block Facebook’s ad blocker-blocker. Thursday morning, Adblock Plus announced that a new filter for banning Facebook’s ads has been added to the main EasyList filter list used by the extension. Here’s how to force Adblock Plus’s filter list to ... Read More »

Craigslist fails to flag most scam rental ads, study finds

Craigslist, the popular online listings service, has waged a long fight against scammers, but a new academic study suggests it’s been losing the battle. The study focussed on listings for housing rentals, and found that Craigslist failed to remove a majority of those that were fraudulent. The researchers analyzed two million ads over a five-month period in 2014 and determined ... Read More »