Social media continues to play an increasingly important role in the marketing of a small business today. No longer is it deemed enough to only have a website for your business. You now MUST engage with your clients, provide interesting and valuable content, and build a brand that clients are happy to recommend to others.
For this reason the various social media platforms available to do this are continually changing as they compete to be the platform of choice. This means that business owners have a need to regularly revisit and amend their social media marketing strategy.
As a result of the way a business now needs to market itself, the frequent changes to the existing social media platforms, and the arrival of new ones, there are an increasing number of social media books being published each year.
The Small Business Trends editorial team has sifted through volumes of social media books and picked out a list of 10 that we believe will help you stay on top of your social media marketing game.