Virtual reality headsets offer a 360-degree view that immerses players in fantasy settings, while augmented reality projects computer images onto real-world settings.
(Also see: Oculus Out to Let People Touch Virtual Worlds)
The technology has been touted for decades but never reached mass adoption, and the entertainment industry is debating whether it will take off this time.
Disney Infinity, which has achieved $1 billion (roughly Rs. 6,366 crores) in global retail sales, mixes characters from Disney, Pixar and Marvel franchises. Star Wars will come to the new edition set for release this fall. The game includes a “toy box” mode allowing players to mix backdrops and characters from different franchises.
(Also see: E3 2015 Sees Fantasies Played Out in Virtual Reality Games)
“You could easily imagine a scenario where we were to expand the toy box component of Infinity into AR or VR,” Pitaro said in an interview at the E3 video game conference, although he added Disney does not have that project or any other VR projects in development.
Disney is talking to the VR “platforms,” he said, without specifying which companies.Facebook Inc’s Oculus unit, Sony Corp and other companies will offer modern VR headsets to consumers later this year and next year.
Microsoft Corp generated buzz at E3 with a demonstration of its HoloLens AR headset using the Minecraft game.
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Pitaro said he was impressed with recent VR technology and was enthusiastic about its possibilities.
“I do not think this is going to be a fad,” Pitaro said.
Some other companies showed VR prototypes at E3. Ubisoft, for example, demonstrated an experience that features its Rabbids characters and makes viewers feel like they’re riding a roller coaster.