Tag Archives: brands

How finance brands can appeal to consumers’ emotions

Ten years after the financial crisis of 2007-08 began to rock the economy, and following numerous malpractice and misselling scandals over the years, the media conversation is still dominated by negative perceptions of an industry that is struggling to regain customer trust. The findings of Edelman’s Trust Barometer make uncomfortable reading for the UK financial sector. The longest running global ... Read More »

How finance brands use Instagram

  A mountain top view. A close-up of a hand-rolled pastry. These images, while almost pedestrian on Instagram, are hardly what you’d expect out of a finance brand. But that’s exactly what American Express’ presence on the platform is all about: An effort to connect with an experience rather than a product. “Instagram is really about engaging — it’s so ... Read More »