Tag Archives: brands

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents. These three facts tell us some important things about a millennial’s lifestyle: They want to stay ... Read More »

How finance brands can appeal to consumers’ emotions

Ten years after the financial crisis of 2007-08 began to rock the economy, and following numerous malpractice and misselling scandals over the years, the media conversation is still dominated by negative perceptions of an industry that is struggling to regain customer trust. The findings of Edelman’s Trust Barometer make uncomfortable reading for the UK financial sector. The longest running global ... Read More »

How finance brands use Instagram

  A mountain top view. A close-up of a hand-rolled pastry. These images, while almost pedestrian on Instagram, are hardly what you’d expect out of a finance brand. But that’s exactly what American Express’ presence on the platform is all about: An effort to connect with an experience rather than a product. “Instagram is really about engaging — it’s so ... Read More »