Email is one of the most stable and long-standing marketing techniques that you can employ in the digital marketplace. If you understand just a few of the most important email marketing techniques, you can take your digital marketing campaign to the next level very easily. Here are the three top techniques for your email marketing campaign that you should understand right now.

The Email Blast

An email blast is when you send out a mass email to a large group of people found in your email list. The email blast is a highly effective way to open up your sales funnel as wide as it can possibly go. This is also a technique that can be automated for best results. That’s right – you can scale the email blast and personalize it at the same time. As a matter of fact, you should look into doing this. If you cannot accomplish it yourself, then outsource it to a verifiable third-party service provider. This is a great way to promote your offerings to your audience, and it can act as a test for new target markets that you may not have even recognized yet.

The blast is basically the beginning of your story. You are testing the waters to see who catches on to your message. It also allows you to spread out your digital net to ensure your information hits the widest audience that you can get. As you receive feedback from your email blasts, you can focus your efforts towards a more specific target audience. You can also fix the details in your story to more engage the audience that is most interested in your content.

Judicious Use of Popups

Yes, a website pop-up is still a great way to get information from your target market. The secret is using it correctly. You must have excellent timing in order for the pop-up to work effectively. Otherwise, it will be seen as an annoyance. Normally this is best saved for when someone is leaving your page. A quick exit pop-up can snag your company another email address to add to your growing list.

You must monitor the frequency of your pop-ups. Do not use it too often, or make it too intrusive, or you risk alienating the people whose information you are trying to get. Along with the other techniques that are mentioned on this page, you can expand your email marketing campaign exponentially. Make sure that there is general theme between the pop-up and the type of communications that you send out. If you are unsure of how to create this theme, consult a professional with experience in the area.

The Squeeze Page

A squeeze page is a term used to the section of a website that forces itself into your view when you scroll in certain areas. Using this kind of page will help you capture email addresses from people who are visiting your website. It is most effective when you use it on your landing page. You can definitely expand your email list and pair it with your email communications with the use of a squeeze page. This can allow you to obtain those vital email addresses from people that you would otherwise not already be in communication with.

Get these three techniques down, and you will certainly see more success in your email campaign. What’s more, you will likely see more success in your overall marketing campaign. Your email campaign is closely connected to the rest of your marketing, so any enhancements that you make here will positively affect your overall marketing return on investment.