The software is similar to what is being used by e-commerce companies in evaluating used phones offered under their exchange scheme. However, it only checks the phone for the working of the screen. Speaking to TOI, Digit Insurancechairman Kamesh Goyal said that the intention behind launching the product was to reach out to young customers who are not exposed to insurance.
The software will detect the phone’s make, model and IMEI number in minutes. Digit has been offering the policy for new phones on e-commerce sites, but has now decided to extend this to used phones as well. “Many customers do not think of protection at the time of buying the phone. Also, the used phone market is a large one in India,” said the company’s head (marketing) Vivek Chaturvedi.
According to Chaturvedi, the cost of the insurance cover would be around Rs 1,700 for a mobile phone screen that costs Rs 12,000 to replace. The customer will be given a cash benefit of Rs 12,000 in case of screen breakage and he can use the money to replace the screen in any outlet or part-fund a new purchase. “People buy mobile phones because they are sleek and for the screen resolution. But they have to compromise on this by adding a cover and a screen guard. With an insurance protection, they can use the phone the way it was designed,” said Chaturvedi.[“source=timesofindia.indiatimes.”]