The Fundamentals of Order Fulfillment

Regardless of whether or not you are involved in order fulfillment, you have probably heard about the different aspects of the process. These include storage, packing, shipping, returns, and inventory. While you may be aware of these processes, you may need to learn how they work.

Receiving Inventory

An effective receiving process can help you get your products to customers on time and in good condition. It also helps you maintain an optimized inventory level. It can also help you reduce shipping costs and transit times.

To achieve a successful order fulfillment process, you need to plan. You must decide how much to send to customers and where to store it. You may also need to create a process to handle customer returns. You can do it in-house or outsource the task to a third-party logistics company.

You also need to create a system to alert employees about items that must be picked and packed. You should also train staff on forklift safety and scanning processes.

Your warehouse management system can scan bar codes to ensure that items are stored correctly and in the right quantities. The WMS can also help you reconcile new inventory counts. The software will keep track of sales numbers, add bar codes to items, and record their location in your warehouse.


Managing orders is one of the most critical aspects of an eCommerce business. Customers demand quick and efficient service, and a streamlined order fulfillment process is necessary. In addition to order taking, order fulfillment includes picking, packing, shipping, and handling returns. Having a proper picking strategy can reduce time and cost while improving efficiency.

Order picking is a process that involves retrieving individual items from a warehouse or a storage location. This is usually performed by a robotic shuttle that rides narrow rails or pushes a cart. The equipment used to pick can vary from simple to complex. The picking technology might include vertical lift modules, robotic shuttles, mini-loads, and put-to-light systems.

Picking speed is usually measured by the number of lines or parts picked per minute. Picking speed can be increased by reducing travel time. Most automated operations employ robots to pick.

The process is usually monitored by key performance indicators (KPIs). These indicators can help benchmark operations and identify areas for improvement.

The most efficient picking technology is the one that can support real-time data. Real-time data can help optimize inventory levels, as well as predict demand. These systems can include barcode scanners, RFID systems, and automated storage and retrieval systems.


Packaging is vital to the order fulfillment process, whether you’re a large or a small e-commerce retailer. Packaging helps protect your items during shipping, and it can also minimize e-commerce returns.

Depending on your business, there are a few different picking and packing methods. The best way to determine which method will work for your company depends on your business’s needs.

Most e-commerce retailers use a pick-and-pack service to expedite the delivery of orders. A pick-and-pack service can increase your orders’ accuracy while lowering shipping costs.

When it comes to picking and packing, a streamlined process is essential to ensure the products make it to your customers on time and in good condition. Using a streamlined order fulfillment process will boost efficiency and increase customer satisfaction.

The first step in the pick-and-pack process is identifying the customer’s order. The order may be printed on a packing slip, or it may be a digital file. The packing slip will include information about the order, such as the size, color, and several units. This information can be used to calculate the dimensions of the package.


Whether you have an eCommerce store or a B2B website, order fulfillment is essential to your business. Not only does it involve shipping and receiving the order, but it also includes managing returns. A proper fulfillment process is essential to customer satisfaction. Customers expect quality services and timely delivery. Poor fulfillment can negatively impact your company’s reputation.

To achieve the best results, you must consider your company’s needs. This includes time and budget constraints. Keeping customer satisfaction in mind will also help you keep up with industry trends.

There are many tools you can use to streamline your order fulfillment process. Inventory management can help you classify your products to ensure timely deliveries. Also, having the right software can eliminate human errors.

You can also use shipping software to automate outgoing shipments. These programs integrate with e-commerce platforms and create custom tracking notifications. The software can also analyze product package size and weight. This will allow you to identify shipping costs, the length of the shipping process, and other pertinent information.

The packing materials process is the last part of the order fulfillment process. This involves quality control checks and quality assurance inspections.


Managing returns as part of the order fulfillment process is essential to improving your eCommerce business. It increases your customer satisfaction and reduces your overall costs.

Managing return is a complex process. It involves preventative measures, software integrations, logistics, and quality control. The return policy should also include conditions for returning products.

When customers return products, they are sorted, inspected, and returned to the vendor. After they’ve been returned, the products are restocked on the warehouse shelves. The returned product’s quality may be checked to determine whether or not it should be recycled. Alternatively, it may be repaired or refurbished.

Using reverse logistics, eCommerce brands can restock products and recapture revenue. They can also reuse returned merchandise for future customers.

Reverse logistics can be complicated, especially with last-minute orders. However, a good return policy can set your eCommerce business apart. It also enables you to recover the value of refunded products. It also improves your supply chain management.

When it comes to handling returns, you can do it in-house or outsource it. However, you’ll need to implement an applicable return policy and a cost-effective way of handling returns.