Tag Archives: insights

Trustpilot consumer insights: Companies that give back and consumer expectations on building a better world

A lot has changed in terms of how consumers want to spend their money and what drives them to shop with a specific brand. Until recently, things like price, desirable product features, or good customer service were factors that gave brands enough competitive edge to win over their share of the market. With new challenger brands springing up left and ... Read More »

Blogging from Silicon Valley: Insights into an angel’s mindset

This article is part of a series on the University of Ottawa’s Telfer School of Management Executive MBA annual class trip to the Silicon Valley. The recent trip was part of the EMBA curriculum on “Innovation and Entrepreneurship.” A business trip to San Francisco simply wouldn’t be complete without visiting Silicon Valley, the epicenter where big tech companies such as ... Read More »

SurveyMonkey launches app insights business

SurveyMonkey is launching an entirely new business, called SurveyMonkey Intelligence. It’s an app insights platform, providing information about over 1,000 apps, who’s using them, how and how much. The move to become what is essentially the Nielsen of app intelligence lets the world’s leading online survey platform diversify into a new area, while leveraging its expertise in data and market ... Read More »