Tag Archives: Blog


New York Times writer Nicholas Kristof was one of the first to start blogging for one of the most well-known media companies in the world. Yet on December 8th, he declared his blog was being shut down, writing, “we’ve decided that the world has moved on from blogs—so this is the last post here.” The death knell of blogs might seem surprising to anyone ... Read More »

6 Reasons Your Marketing Efforts Should Include a Blog

Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, ... Read More »

How to Create an Exceptional Blog for Your Business

Does your business have a blog? If not, now is the time to start building one. It can provide a ton of benefits for your business. Here’s why you should create a blog for your business: [Source”cnbc”]   Read More »

5 Ways a Blog Can Help Your Business Right Now

There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current customers engaged. Differentiate you from other similar ... Read More »

Why a Blog Gets You Further than an MBA

Is earning an MBA worth it? Each year, thousands of students ask this very question, yet find conflicting advice. Related: Mark Cuban: What Entrepreneurs Need to Know Before Starting a Business Certainly, on paper, MBA graduates earn more. A recent study from the Graduate Management Admission Council (GMAC) showed that median starting salaries for MBA graduates are almost twice those of people with ... Read More »

19 Key Metrics to Guide Your First Blog

My email service provider (ConvertKit) recently published a great report called State of the Blogging Industry. In it, they reveal some fascinating findings gleaned from a survey of more than 850 bloggers. Since I regularly advise my readers to start a blog to begin content marketing, I thought I’d see which blogging metrics might help guide you as you jump ... Read More »

Why Your Blog Must Have Visually Appealing Graphics

Do you read any blogs on a regular basis? Blogs can be invaluable resources to grow your business skills by gleaning the hottest trends and research in your industry. They can also be entertaining or just a big waste of time. Think about the blogs you follow on a regular basis. What initially attracted you to read them? Was it ... Read More »