Social Media

How to Find Your Social Audience

Social media can simultaneously be a delight and a nightmare to marketers. There are so many people and so many choices. However, a crowd is a crowd. It is faceless and nameless. Customers, on the other hand, are the exact opposite. You don’t want to sell to a crowd, you want to sell to a particular set of people who ... Read More »

How to Keep Your Social Media Accounts from Getting Hacked

The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. It’s horrible to think that the efforts of years spent building a brand and a customer base can be washed away in an instant by a disgruntled employee or nefarious stranger accessing the company Instagram or Facebook account. Unfortunately, there’s no foolproof way to protect ... Read More »

Twitter Remembers Simpler Times With #BeforeFacebookI Hashtag

Social media is a big part of our online lives now, but some of us remember the days before we had Facebook to remind us of birthdays, help us track down old friends and crushes, and show us pictures of babies and lunches. On Facebook’s 12th birthday (being celebrated there as “Friends Day”), Twitter is having fun with the #BeforeFacebookI ... Read More »

Facebook ‘Notify’ Breaking News App to Reportedly Launch Next Week

Facebook is preparing to launch a new standalone news app called Notify next week, the Financial Times reported, citing people familiar with the plans. The app will feature content from dozens of media partners including Vogue, the Washington Post and CBS, the newspaper said. Facebook had earlier tied up with nine news publishers to launch “Instant Articles”, which publishes their ... Read More »

Uttar Pradesh Police Forms Team to Combat Social Media Misuse

A ‘core group’ of senior police officers has been constituted by Uttar Pradesh police to check the misuse of social media in creating disharmony and law and order situation in the state. “During a review meeting of IGs and DIGs held by DGP Jagmohan Yadav, ADG (Law and Order) raised the point of incidents taking place due to misuse of ... Read More »

Facebook Now Has 1.1 Billion Daily Active Users

If you’re starting to notice more ads on Instagram, it’s all part of Facebook’s plan. Facebook, the world’s largest social network, has steadily built its advertising business to become the world’s second-largest digital ad platform after Google. Now it’s looking at ways to make more money from video ads and from newer services like Instagram, the mobile photo-sharing app that ... Read More »

Twitter Launches ‘Make in India’ Emoji

The Indian government on Wednesday became the first non-US based brand to have a Twitter emoji – #MakeInIndia – which aims to promote the country as a global manufacturing hub. “As a key highlight of this government campaign, an emoji of a black lion on an orange background, a version of the national programme’s official logo, will now appear next ... Read More »

Hillary Clinton Demands Help From Social Media Companies to Combat Terrorism

Democratic presidential candidate Hillary Rodham Clinton urged social media companies to help shut down the radicalization and recruitment happening online in a speech outlining her strategy for combatting the Islamic State after the Paris terror attacks. “There is no doubt we have to do a better job contesting online space, including websites and chat rooms where jihadists communicate with followers,” Clinton said Thursday in ... Read More »

Twitter Testing New Way to Poll Users on Desktop and Mobile

Twitter is currently testing a new feature for tweets which will help users embed a poll, not relying on Cards. The new poll feature is already being rolled out to select users and it can be seen in multiple tweets. A Twitter spokesperson confirmed the feature to The Next Web, “We’re experimenting with a new way to poll users on ... Read More »

Twitter Sets Modest Goals to Diversify Its Workforce

Twitter is setting modest goals to diversify its workforce while it fights a proposed class-action lawsuit that says the online messaging service discriminates against its female employees. The hiring targets were released Friday along with data showing that Twitter primarily employs white and Asian men in high-paying technology jobs, like most of its industry peers. Twitter is aiming to fill ... Read More »