141 Mobile Gaming Statistics for 2021 That Will Blow Your Mind

Mobile Gaming Statistics: 85+ Statistics for 2020 | Udonis

It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue.

More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which can’t be said for desktop or consoles.

Mobile gamer demographics are also changing and evolving. What was true about gamers just a couple of years ago is vastly different now. The mobile game market is constantly changing.

If you’re a game developer or an advertiser, you need to know the mobile gaming industry inside out. That includes keeping up with the trends and having an in-depth knowledge of the mobile game market. It’s the only way to make informed decisions.

That’s why you need to check out our 141 mobile gaming statistics for 2021. You’ll find out all the important information about the mobile gaming market, mobile gamer demographics, monetization, mobile marketing, and KPIs.

Use these mobile gaming statistics to get ahead of the competition and win in 2021.

Mobile Gaming Market Statistics for 2021

  • There were a total of 80 billion mobile game downloads in 2020, with an 18% YoY growth. (AppAnnie)
  • Players spent $100 billion in mobile games in 2020. (AppAnnie)
  • Player spend is set to reach $138 billion by 2025. (SensorTower)
  • On average, players spent 4.2 hours per day playing mobile games in 2020. (AppAnnie)
  • Mobile ad spend in 2020 reached $240 billion in 2020. (AppAnnie)
  • Casual games have the biggest download share (78%). For core games, it’s 20% and for casino games, it’s just 2%. (AppAnnie)
  • In 2020, mobile games accounted for 66% of the App Store’s revenue share. (SensorTower)
  • By 2025, 58% of the App Store’s revenue is projected to come from non-gaming apps. (SensorTower)
  • 83% of Google Play’s revenue in 2020 came from mobile games. Current predictions tell us that number will go down by 12% by 2025. (SensorTower)
  • User penetration will be 23.9% in 2021 and is expected to hit 28.5% by 2025. (Statista)
  • In global comparison, most revenue will be generated in China in 2021. (Statista)
  • Google Play’s revenue continues to increase at a greater pace than iOS App Store’s revenue: 19.6% to 13.2%. (GameAnalytics

The Most Profitable Mobile Game Genres

According to Statista, these are the top 10 mobile game genres in North America by revenue share.

  1. Puzzle (22.09%)
  2. Casino (17.17%)
  3. RPG (14.33%)
  4. Strategy (13.36%)
  5. Simulation (9.51%)
  6. Shooter (5.87%)
  7. Arcade (5.16%)
  8. Lifestyle (3.89%)
  9. Sports (3.27%)
  10.  AR/Location Based (2.83%)

Top Mobile Games of 2020 by Downloads (Worldwide)

Data source: AppAnnie

  1. Garena Free Fire
  2. Among Us
  3. Subway Surfers
  4. PUBG Mobile
  5. Gardenscapes
  6. Hunter Assassin
  7. Brain Out
  8. My Talking Friends
  9. Tiles Hop: EDM Rush
  10.  Ludo King

Read more about top mobile games here.

Top Mobile Game Publishers of 2020

Data source: AppAnnie

  1. Voodoo
  2. AppLovin
  3. Crazy Labs
  4. Jinke Culture – Outfit7
  5. SayGames
  6. Playgendary
  7. Azur Interactive Games
  8. Miniclip
  9. BabyBus
  10.  Playrix

Mobile Gamer Statistics for 2021

  • In 2020, there was 2.69 billion mobile gamers globally. (Newzoo)
  • By 2023, there will be 3.07 billion mobile players worldwide. (Newzoo)
  • There were 1.75 billion monthly mobile gamers in 2020. (GameAnalytics)
  • 85% of gamers do not identify as gamers. (Mediakix)
  • More than 50% of mobile gamers are older than 34. (Mediakix)
  • The average age of a mobile gamer is 36. (MoPub)
  • People older than 45 make up almost a third of mobile gamers. (Mediakix)
  • 51% of mobile gamers are women. (MoPub)
  • Mobile gaming sessions last 25% longer on average for women than for men. (MoPub)
  • 43% of female gamers play more than five times a week. (MoPub)
  • 38% of male gamers play more than five times a week. (MoPub)
  • Users spend 90% of their smartphone usage on apps and games. (eMarketer)
  • On average, gamers play two to five mobile games a month. (AppAnnie)
  • Users spend 3 and a half hours using mobile devices every day, and 11% of that time is spent on mobile gaming. (eMarketer)
  • On average, hyper-casual mobile gamers download ten times more games than other players. (VentureBeat)
  • More than 50% of gamers play mobile games while in the bathroom. (Mediakix)

What Motivates Users to Play Mobile Games?

Here are the main reasons why users play mobile games:

Data source: Facebook Gaming

  • To relieve stress
  • Pass the time
  • To immerse themselves in another character or world
  • To feel accomplished for completing something challenging
  • Express something unique about themselves
  • To connect with people they already know
  • Be dazzled by something unique
  • To connect with a subject they’re passionate about outside gaming

What Influences Players to Return After 30 Days?

Data source: Facebook Gaming

  • Someone bringing up the game during an in-person conversation
  • Hearing about new content or available updates
  • Hearing about a reward for coming back
  • Seeing the game mentioned on social media by friend/family
  • Seeing news articles or blog posts about the game

Mobile Game Advertising Statistics for 2021

  • In 2020, global CPIs hit an all-time low ($1.47), down 66% from the previous year, which is great news for advertisers. (Liftoff)
  • The cost to activate in-app purchases was $43 in 2020, 24% more than in 2018. (Liftoff)
  • Marketers can count on a 2x return on ad spend in 3 weeks. (Liftoff)
  • iOS has a slight edge in ROAS – but at 4x the cost of an Android install. (Liftoff)
  • CPI for North America is $2.47, in APAC $3.14, in EMEA $1.67, and in LATM $0.44. (Liftoff)
  • 30-day ROAS is 34.5% in North America, 39.2% in APAC, 37.5% in EMEA, and 30.7% in LATM. (Liftoff)

Ad Creatives by Mobile Game Category

Data source: SocialPeta

  • Puzzle – 3.1 million
  • Role-playing – 2.6 million
  • Arcade – 2.3 million
  • Strategy – 1.7 million
  • Simulation – 1.7 million
  • Action – 1.5 million
  • Card – 1.1 million
  • Casino – 0.9 million

Creative Types

Data Source: SocialPeta

  • Video – 46%
  • Image – 28%
  • HTML – 23%
  • Carousel – 12%
  • Playable ads – 1%

Monetization Statistics for 2021

  • User impressions per DAU are doubling every year. (AppAnnie)
  • In December 2020, there were just under nine ad impressions per DAU on ironSource, compared to two in 2017. (AppAnnie)
  • In-app bidding is now the dominant form of managing ad monetization and it replaced traditional waterfalls – 70% adoption by the end of 2020. (AppAnnie)
  • Mobile game influencers affect the purchasing decisions of users by 21% more than non-gamer influencers. (Source: Newzoo)
  • 74% of mobile gamers in the United States would watch a video advertisement if they got in-app content in return. (Source: eMarketer)
  • 82% of mobile gamers say they are more into free mobile games that include ads than paid games with no ads. (Source: eMarketer)
  • In-app purchases account for 95% of all user spend. (Source: TechCrunch)
  • Players of hyper-casual games watch two times more ads than players of other mobile game genres. (Source: VentureBeat)
  • Women are much more likely to make an in-app purchase than men. (Source: Venturebeat)
  • 5% of women players spend on in-app purchases, compared to 3.3% of men. (MoPub).
  • More than 30% of female players will pay for a mobile game. (Source: MediaKix)

Global eCPM Statistics for 2021

Rewarded Video

  • Top 5 eCPM countries for iOS are the United States ($16.33), Japan ($12.22), Australia ($11.37), Taiwan ($11.12), and New Zealand ($10.76).
  • For Android, the top 5 are the United States ($10.16), Australia ($9.55), Japan ($8.95), New Zealand ($

Interstitial Ads

  • Five countries with the highest eCPMs for interstitials on iOS are the US ($9.62), Japan ($7.15), Australia ($5.51), China ($5.34), and Canada ($5.21).
  • The top 5 countries for Android are the US ($6.38), Australia ($5.69), Japan ($5.68), Switzerland ($4.90), and New Zealand ($4.49).

Banner Ads

  • For banner ads on iOS, the top five eCPM countries are the United States ($0.46), Australia ($0.45), Japan ($0.43), China ($0.40), and Switzerland ($0.37).
  • For banner ads on Android, those are the United States ($0.37), Denmark ($0.36), Switzerland ($0.35), Australia ($0.32), and Canada ($0.28).

Find out more information in our eCPM article.

Mobile Gaming KPIs by Genre You Need to Know in 2021

Data source: Game Analytics Benchmarks+

Casual genre: action, adventure, arcade, casual, and puzzle games.

Classic genre: board, card, casino, trivia, and word games.

Mid-core genre: multiplayer, role-playing, simulation, strategy, racing, sports games.

User Retention Statistics

Casual Genre

  • Average day 1 user retention for the top 25% of casual games in 2020 was 31%. For median games, it was 21% and for the bottom 25%, it was 14%.
  • After day 7, the top 25% of casual games in 2020 retained an average of 8% of users. Median casual games retained 3%, and the bottom 25% retained 1.5% on average.
  • Average day 28 retention for the top 25%, median 50%, and the bottom 25% of casual games in 2020 was 2.5%, 1%, and 0% respectively.

Classic Genre

  • Average day 1 user retention in 2020 for the top 25% of classic games was 34%. For median games, it was 25% and for the bottom 25% of games, it was 16%.
  • After day 7, the top 25% of games in the classic genre retained 13% of users on average. The median 50% of casual games retained 7%, and the bottom 25% retained just 2%.
  • Average day 28 retention for the top 25%, median 50%, and the bottom 25% of games in the classic genre in 2020 was 6%, 2.5%, and 0.5%.

Mid-Core Genre

  • Day 1 retention for the top 25% of mid-core games was 30% in 2020. For the median 50% of games, it was 21%, and for the bottom 25%, it was 13%.
  • After one week, the top 25% of games in the mid-core genre retained 7% of users on average. The median 50% of games in this category retained 3%, and the bottom 25% of games retained 1.5% respectively.
  • Average day 28 retention for the top 25%, median 50%, and the bottom 25% games in 2020 was 2%, 1%, and 0.1% respectively.

Average Session Length Statistics

Below is the average session length for games in the casual, classic, and mid-core genre in 2020.

Casual Games

  • Top 25% of games – 7 minutes
  • Median 50% of games – 4 minutes
  • Bottom 25% of games – 3 minutes

Classic Games

  • Top 25% of games – 10 minutes
  • Median 50% of games – 6 minutes
  • Bottom 25% of games – 4 minutes

Mid-Core Games

  • Top 25% of games – 9 minutes
  • Median 50% of games – 6 minutes
  • Bottom 25% of games – 3 minutes

Session Count Statistics

Casual Games

  • Top 25% of games – 4 average sessions per day
  • Median 50% of games – 3 average sessions per day
  • Bottom 25% of games – 2 average sessions per day

Classic Games

  • Top 25% of games – 6 average sessions per day
  • Median 50% of games – 4 average sessions per day
  • Bottom 25% games – 2 average sessions per day

Mid-Core Games

  • Top 25% of games – 4 average sessions per day
  • Median 50% of games – 3 average sessions per day
  • Bottom 25% of games – 2 average sessions per day

ARPPU Statistics

Casual Games

  • Top 25% of games – $10
  • Median 50% of games – $4
  • Bottom 25% of games – $2

Classic Games

  • Top 25% of games – $12
  • Median 50% of games – $7
  • Bottom 25% of games – $3

Mid-Core Games

  • Top 25% of games – $17
  • Median 50% of games – $6
  • Bottom 25% of games – $2

ARPDAU Statistics

Casual Games

  • Top 25% of games – $0.05
  • Median 50% of games – $0.01
  • Bottom 25% of games – $0

Classic Games

  • Top 25% of games – $0.13
  • Median 50% of games – $0.05
  • Bottom 25% of games – $0.01

Mid-Core Games

  • Top 25% of games – $0.15
  • Median 50% of games – $0.04
  • Bottom 25% of games – $0.01

Conversion Rate Statistics

Finally, these are the conversion rate statistics for 2020.

Casual Games

  • Top 25% of games – 0.7%
  • Median 50% of games – 0.3%
  • Bottom 25% of games – 0.1%

Classic Games

  • Top 25% of games – 1%
  • Median 50% of games – 0.5%
  • Bottom 25% of games – 0.2%

Mid-Core Games

  • Top 25% of games – 1.2%
  • Median 50% of games – 0.5%
  • Bottom 25% of games – 0.2%

Final Thoughts on Mobile Gaming Statistics for 2021

Judging by these statistics, it is obvious that the mobile game market will continue to grow in 2021 and years to come. Game developers and marketers need to take advantage of that and create strategies to win in this crowded market.

What’s particularly important to pay attention to are the ever-changing mobile gamer demographics. We can see that the idea of who a ‘gamer’ is has shifted. There’s a good reason to believe even more women to get into mobile games, especially if the market starts catering to their interests. We also see that female mobile gamers are more likely to purchase games and in-app content. That is another huge opportunity for game developers and marketers.

What’s going to have a big impact on the mobile game market is 5G connection, coupled with advancements in AR and AI technologies. It will be exciting to see how the mobile games market is going to change and evolve in the future.

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