Tag Archives: social

How to turn social media engagement into real sales

(Illustration by Sam Island) Pictures of organic onesies and teeny-tiny Chuck Taylors draw plenty of “likes” on Instagram, Alyssa Kerbel has found. But the CEO of Toronto-based clothing retailer Mini Mioche (2017 PROFIT 500: No. 92) notes the social media platform is useful for more than collecting adoration. When customers post their own pics featuring their cute kids wearing her brand, sales surge. ... Read More »

Western social media firms under fire as Iranians hint at dialogue over censorship

An woman checks her mobile phone as she walks past graffiti of a tree in central Tehran in this file photo from 31 December 2014 Getty Several social media companies in the West have been criticised for a perceived lack of transparency in alleged talks with the Iranian authorities on censoring content to the approval of the country’s strict religious authorities. Instagram, currently ... Read More »

Public servants warned against liking anti-government social media posts

Public servants are being warned that liking and sharing social media posts could put them in breach of their code of conduct and they may even be required to police anti-government messages posted by their friends. The Community and Public Sector Union has argued that the new guidance, released by the Australian Public Service Commission (APSC) on Monday, represents an absurd ... Read More »

Drowning case teaches lesson about social media’s impact on society

MELBOURNE, Fla. — The cellphone video taken by a group of teens while they watched a man drowning in a Cocoa pond — and not only did nothing to help him, but laughed at him — has shocked many here and beyond. And it raised questions about how to compel people to do the right thing and punish them if they ... Read More »

AIIMS MBBS 2017 topper Nishita Purohit stayed off social media for two years

  All India Institute of Medical Sciences (AIIMS) declared the result of MBBS examination and 18-year-old Nishita Purohit from Surat (Gujarat) has secured AIR 1. Her father is an IIT alumnus and is currently the president of a private firm in Odisha. Her mother is a homemaker who has done graduation in pharmacy. Purohit aspires to become a cardiac surgeon ... Read More »

Saharanpur Dalit-Thakur violence: Here’s why UP blocked WhatsApp, social media

  Just last week, a message circulated on WhatsApp spooked Jharkhand villagers, mostly unsuspecting tribals, into believing that their children may be targeted by abduction gangs. The result: Seven people were lynched in 24 hours over the rumours. Why is the instant messaging app that is used by 160 million people – India is its largest market – facing such ... Read More »

J&K security agencies want ban on social media to continue

Claim rumour mongering has come down significantly Security agencies are advocating continuation of the ban on the social media in Kashmir claiming “it has yielded results on the ground”, as the one-month suspension ends on May 26. Top police sources told The Hindu that there was “a visible change on the ground as rumour mongering on the social media sites ... Read More »

With many social media options, small businesses need focus

NEW YORK – When Snapchat went public this year, it was a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All of the above? Many owners opt for a mix, picking services that will be the best marketing tools for their companies. “Each channel is ... Read More »

Why social media keeps failing us

Was there a time when people regarded social media in a wholly positive light? It’s hard to remember. The honeymoon’s been over for a while. We still recognize the benefits of social media — after all, the majority of Americans use platforms like Facebook, Twitter and Instagram on a daily basis — but when we talk about these companies, it’s ... Read More »

Are ‘Social Media’ Companies Dead?

“Websites and applications that enable users to create and share content or to participate in social networking” is your boilerplate definition of social media. When somebody says it, you likely think of Facebook, Snapchat, Twitter, Instagram or another platform. Yet, is “social media” becoming a useless connotation that misrepresents what these companies actually are? Despite an understandable hesitation about embracing ... Read More »