Tag Archives: Blog

6 Reasons Your Marketing Efforts Should Include a Blog

Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, ... Read More »

How to Create an Exceptional Blog for Your Business

Does your business have a blog? If not, now is the time to start building one. It can provide a ton of benefits for your business. Here’s why you should create a blog for your business: [Source”cnbc”]   Read More »

5 Ways a Blog Can Help Your Business Right Now

There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current customers engaged. Differentiate you from other similar ... Read More »

Why a Blog Gets You Further than an MBA

Is earning an MBA worth it? Each year, thousands of students ask this very question, yet find conflicting advice. Related: Mark Cuban: What Entrepreneurs Need to Know Before Starting a Business Certainly, on paper, MBA graduates earn more. A recent study from the Graduate Management Admission Council (GMAC) showed that median starting salaries for MBA graduates are almost twice those of people with ... Read More »

19 Key Metrics to Guide Your First Blog

My email service provider (ConvertKit) recently published a great report called State of the Blogging Industry. In it, they reveal some fascinating findings gleaned from a survey of more than 850 bloggers. Since I regularly advise my readers to start a blog to begin content marketing, I thought I’d see which blogging metrics might help guide you as you jump ... Read More »

Why Your Blog Must Have Visually Appealing Graphics

Do you read any blogs on a regular basis? Blogs can be invaluable resources to grow your business skills by gleaning the hottest trends and research in your industry. They can also be entertaining or just a big waste of time. Think about the blogs you follow on a regular basis. What initially attracted you to read them? Was it ... Read More »