Mobile

Samsung replaces mobile chief as smartphone lead dwindles; Koh Dongjin replace Shin Jong-kyun

The Samsung conglomerate appointed a new mobile president at its flagship Samsung Electronics for the first time in six years after growth stalled at the world’s largest smartphone maker. Samsung said Tuesday that Koh Dongjinwas promoted to president. He will replaceShin Jong-kyun as the head of the mobile business at Samsung Electronics starting next year. The change was announced as ... Read More »

5 Mobile App Metrics That Matter The Most

Earlier, app developers would measure the success of apps based on analytics. The statistics would determine the popularity of the app as well as provide feedback to the developers. Then came a time when an app’s download count and ratings were used as a basis to determine its success. Back then, these were the key mobile app performance metrics that ... Read More »

The Android Developer’s Secret – What to Do Before Launching Apps on Google Play

Did you know that more than 50 billion apps and games have been downloaded the last year alone? And we aren’t talking about iOS or Windows but Android alone. The popularity of Android, the OS that’s commonly found in most budget smartphone these days have us asking – how do developers really make their game or app stand out? Consider ... Read More »

Transformative Tips to Make Your App Move With the Customer

The promise of app store optimization has always been bright. Better visibility, discovery and ultimately, conversions and installs from users in the app store are just a few of the numerous benefits afforded through rigorous testing and analyzing. But one misconception that people still have about ASO is that it’s a one-time deal. Acquiring more users is great, but the ... Read More »

Microinteractions and Their Macro Effect on Your UX

Microinteractions range from the essential to the simply enjoyable. What is a microinteraction? Well, every time you interact with an app, website or even an appliance, even in the most insignificant way, you have engaged in a microinteraction. An example would be clicking on a hyperlink and changing its color, or putting your phone’s alarm on snooze. A microinteraction is ... Read More »

The CMO’s Pocketbook Guide To Creating A Cohesive Mobile Strategy

You made a strategic (and smart) decision to build an app and add it to your marketing mix. It’s not easy to align resources, people, and tech to accomplish this, so you deserve a hearty pat on the back for your leadership swagger. But now, the other big thing keeping you up at night is fear that your app’s main ... Read More »

Why Mobile Video Ads are Going Vertical

I want to talk about mobile video ads for a moment. Specifically, how they’re changing. But first, here’s what we likely already know about mobile video (if you don’t know, consider this a convenient primer): Consumer consumption of mobile video is growing as mobile fast becomes the consumer’s first device. The proliferation of 4G networks has made consuming content outside ... Read More »

6 Tips That Will Improve Your App Store Optimization (ASO)

  With millions of apps available in app stores across operating systems and mobile devices, App Store Optimization or ASO is imperative for improving the visibility of an app and increase downloads. By effectively and periodically monitoring ASO, app developers and marketers are sure to experience a boost in the app listing and in the total number of downloads. As ... Read More »

Celebrate More App Downloads This Thanksgiving

The holidays are upon us. For small businesses, that means the annual stress of going head-to-head with big-name competitors who always put the pocket dough before the pie dough, rolling out Black Friday deals on Tuesday (or worse). It’s rough to keep up, especially when all the price-cuts and overworked employees undermine the meaning of the holidays for you. Regardless, ... Read More »

11 Actionable Ways To Increase Android App And iOS App Downloads: Complete Guide On App Promotion

Millions of other apps are available in the market, so there’s a crucial need for mobile publishers to focus on app store optimization. It will help you improve your ranking in the app store, which then increases the number of app downloads. A higher rank makes you more noticeable to your target audience. You’ll start bringing in more traffic to ... Read More »